Optimizing game revenue is one of the primary goals of every game developer. However, achieving this goal is often challenging, as developers often lack an idea of what players expect from their games. And that’s where game analytics, particularly customer behavior analytics, come into play. With customer behavior analytics, game developers can understand customer journeys…
Over the past several years, the gaming industry has experienced tremendous growth as millions of people all over the world have turned to games for entertainment. Players now demand games that are customized to their specific interests and are no longer satisfied with generic gaming experiences. This is where game analytics comes in. By enabling…
Have you had an excellent game idea but not sure where to start? Or are you an experienced game developer who’s looking to grow the knowledge you already have? You’ve come to the right place! The process of game development is a unique experience. You set out to make a great title, but it is…
In recent years, big players in the gaming sector like Microsoft, have recognized the significance of data analytics. As a result, they have begun purchasing firms that give access to player data. Also, smaller developers are trying to stay up with the data science and marketing aspect which is prevalent in major corporations. According to…