Insights that Convert Ordinary Games into Legendary Games

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Optimize player acquisition, retention, and monetization while enhancing gameplay and engagement with actionable insights. Powered by Indium – our parent company that has serviced multiple Fortune 500 companies over the past 20 years

Customized Analytics Solutions

Tailored Insights for Every Stage of the Journey

Our analytics solutions are designed to address the unique needs of gaming businesses:

Gaming Analytics
Insights into player acquisition, retention, and engagement
Marketing Analytics
Campaign optimization and ROI tracking to enhance reach
E-sports Analytics
Performance and fan engagement insights
Advanced Possibilities
Sentiment analysis, fraud detection, and predictive modeling
Explore

Gaming Business Analytics

Discover the Power of Metrics that Matter

Our expertise goes beyond the basics, offering a deeper understanding of player behavior to reduce churn and enhance satisfaction.

Acquisition
Monitor new user numbers and sources (e.g., campaigns and ad networks)
Engagement
Measure event counts, session durations, and user activity
Retention
Track user loyalty over time (e.g., Day 1, Day 7, Day 28 retention rates)
Monetization
Analyze revenue streams, transactions, and buyer behavior
Improve player retention

Marketing Analytics

Optimize Every Campaign

Gain actionable insights into your marketing strategies with our analytics

Campaign Optimization
Analyze and test campaigns to refine messaging, ad layouts, and calls-to-action. Use cohort analysis to group players by shared traits, enabling better tracking and understanding of their behaviors for more targeted engagement.
Resource Allocation
Identify high-performing channels to focus your investments while cutting back on underperforming ones. Predict campaign outcomes using advanced variables, enabling smarter iterations. Reduce customer acquisition costs through optimized spend allocation.
Attribution Analysis
Pinpoint which marketing tactics or touchpoints contribute most to conversions or sales. Leverage these insights to customize campaigns that cater to specific player desires, boosting marketing ROI and overall effectiveness.
Refine your marketing

Other Possibilities

Go Beyond Traditional Analytics

Marketing mix modeling
Real-time in-game analytics
Fraud detection and prevention
Sentiment analysis and fanbase discovery
Predictive modeling such as CLV (Customer Lifetime Value)
Refine your marketing

The tools we use

Powerful Tools Lead to Smarter Decisions
We use industry-leading tools to challenges into opportunities using Data Discovery, Visualization and more!

Traditional vs Advanced Analytics

Precision, Flexibility, and Customization

Traditional analytics relies on predefined APIs and canned reports, often leading to scalability limitations. Advanced analytics enables customized tracking, flexible data storage, and insights tailored to your needs. iXie offers advanced analytics to unlock the full potential of your game.

Role of Analytics in Gaming Success

Turn Data into Winning Strategies

Game analytics is the foundation for better gameplay, smarter monetization, and enhanced engagement. We enable studios to:

Acquire new players by identifying features that attract target audiences.
Optimize gameplay and performance during beta-launch and beyond
Drive in-app purchases through strategic pricing and bundling
Retain players with dynamic difficulty adjustments and feature engineering

Why Us?

Analytics Backed by Unmatched Expertise

With over a decade of experience in the gaming industry, we combine data science and gaming insights to deliver unparalleled analytics solutions.

50+ partnerships with game studios

Expertise in 450+ titles across genres and platforms

Advanced capabilities in Big Data Analytics, AI, and Visualization

Discover the iXie advantage

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