The gaming sector is booming, with many players logging in daily to immerse themselves in battles against other players online. However, as this industry evolves, it has become more data-driven over time, with developers monitoring everything from in-game purchases to playtime. The emergence of predictive analytics is taking the gaming world to a new level…
Game testing is an essential process that defines how players will play and enjoy the game. This, in return, determines the game’s performance in the market. However, testing your game can be challenging due to the many testing processes involved. As a result, companies often outsource gaming services to an external partner to help them…
Optimizing game revenue is one of the primary goals of every game developer. However, achieving this goal is often challenging, as developers often lack an idea of what players expect from their games. And that’s where game analytics, particularly customer behavior analytics, come into play. With customer behavior analytics, game developers can understand customer journeys…